A guy picks up a jar in the shop, turns it over, and asks: what does this actually do, and is it right for me?
Adam's answer is always the same. He'd rather tell you the truth and lose the sale than sell you the wrong product and have you never come back. That means matching product to hair type isn't a marketing exercise. It's the actual job.
Thick or coarse hair
If your hair is thick, a little unruly, or coarse, the Dead Sea Clay is Adam's own daily driver.
"If you have thicker hair, a bit more unruly, a bit more coarse, I like the Dead Sea Clay as a daily use."
It's built to handle hair that pushes back: strong all-day hold, fully remoldable, and it washes out with water at the end of the day instead of building up.
Finer or straighter hair
If your hair is finer and straighter, Adam points you somewhere lighter.
"If you have finer straight hair, I would suggest our Matte Styling Cream. It's very light so it won't weigh down your hair, but super matte."
His own comparison is the clearest way to picture it: "like a hair gel without the crunch or the shine."
Control without the weight, and without your hair looking like it's been styled at all.
Curly or textured hair
For guys with curls longer than finger length who want definition without the early 2000s gel look, Foster the Curl Crème is built specifically for that.
Adam's read on it: "if you have longer curls, our Foster the Curl Crème is your best bet. It leads to good defined, healthy curls."
Scrunch it in, dry it with a diffuser, and the curl holds without going crispy or greasy, which is usually the two options guys are used to choosing between.
Fine, flat hair
If your hair is fine and it goes flat by the afternoon, Adam has a direct answer now.
"If your hair is fine and it goes flat by the afternoon, for me, I would go with the Volumizing Matte Powder."
Anything wet makes hair clump, and clumped hair reads as less coverage. The Volumizing Matte Powder skips the wet step: hair is dry, aim at the roots, two puffs, maybe three, then tousle it in. Lift at the roots, no wasted weight, and it washes out at your next shower. The full method is in How to Get Volume in Fine, Flat Hair.
Not sure your hair is fine? Take the quiz. It asks the same questions Adam asks in his chair before he hands you a jar.
Why this matters more than the marketing usually lets on
A lot of brands will tell you their one product works for everyone. Adam doesn't work that way, and it's not humility, it's just how a barber actually thinks.
He's spent years watching guys use the wrong product because nobody took thirty seconds to ask what their hair was actually doing.
Matching the product to the hair type isn't the upsell. It's the part that makes the product work at all.
If you already know your hair type, use the breakdown above. If you're not sure, or your hair doesn't fit neatly into one of these, take 30 seconds and get matched instead of guessing.
If you want all-day hold that stays true matte, this is the daily driver.
If you want all-day hold that stays true matte, this is the daily driver.
Hair gel without the crunch or the shine, for the textured, styled look on shorter hair.
Formulated for daily use, any scalp type, every single day. Clean feel, not stripped.
If you've never used a hair product, start here: the heaviest hold in the line that still remolds, with a natural finish.
